About us

We side with style over fashion. We enjoy telling stories with our clothes. We don’t believe in being overdressed. We love details and clothes no one has. We think fashion rules are overrated. We don’t spend a fortune to look great. We adore confident women. We see size as just a number. We’re working towards being the most inclusive unique brand on Earth. And maybe on other planets...


Let’s just say it how it is. We hate most of the clothes out there. They lack creativity. Besides, we’re not interested in wearing what everyone else is. We want more than just buying a dress. We want a story; we want to feel a certain way when wearing it. 


"The world is to be explored, rules to be broken, fashion to be played with."

Alexandra U. - Founder


I made this for you whom I’m just getting to know, but I already adore. Thank you for being anything but ordinary. The world needs more of you!

Women with a passion for fashion, or novices alike, gather! We aim to offer you pieces that your friends won’t have, plus formidable advice on how to style them. You are our modern muses and we aim to empower your confidence. Be unique, outspoken and dare try new things! The only rule we follow…there are no rules!


It’s time you make an entrance as this life ain’t gonna live itself. We’re here to help you!


The womenswear brand KITES AND BITES was born as a manifestation of rebellion against boring cheap-looking clothes and all the tedious trends worn for a short period of time by nearly everyone. We call it the uniform syndrome and we fight against it. Isn’t the world tired of dull looks and uninspiring clothes & accessories? We know we are. Therefore, we created KITES AND BITES, a designer fashion brand minus the luxury price point.

We’ve packed our eclectic shop with unique pieces and fresh ideas for our hero, you! So whether you’re looking to channel your inner rebel, or just take a few steps out of your comfort zone with some quirky detailed garments, you’ll always find something out of the ordinary here. Because frankly, who woke up today to be mediocre?


KITES AND BITES was born in multicultural London and has been inspired by its vibe ever since. The brand keeps diversity at the core, experimenting with rich colour patterns, lavish fabrics, artisanal embroideries and other eye-catching details. We take pride in our bespoke prints created in our London atelier and in our unique fabrics curated from all around the world. Embracing a truly international vision, we bring a collection of standout pieces inspired by astonishing women in different countries.

Oh, and one more thing. You’ll never go unnoticed in our garments. If you’re fine with that then you can start shopping.