A short story written for you by Alexandra, founder of KITES AND BITES
Some of you might recognize this place. It’s the Marrakesh souk, Africa’s one of a kind market. This Moroccan place can be quite a challenge when it comes to finding your way back. You’d better buy what you like once you see it, otherwise you can kiss it goodbye. Long story short, I ended up with tons of colourful fabrics, tassels from their traditional hats and belly dance costumes’ crystal fringes. I know, quite an eclectic mix, but I believe this word defines my style.
Couldn’t wait to come back home and make myself some clothes with my quirky finds. I wore all the new outfits to LFW and within the dozens of questions about my garments, I found the answer to one of my own - where can I get unique pieces that start a conversation? Knowing I can't be the only one who's tired of copycats high-street brands and cheap-looking clothes I turned my head towards the luxury brands. Sure, many of them offer the wow factor, but how many people can really afford them? So what if I can build a place that offers designer pieces at affordable prices?
I’m that annoying person who will stop you on the street to ask where’d you got that dress from. I once broke a heel and a toe running after a girl wearing the most beautiful Japanese embroidered kimono that I’ve ever seen. I am just obsessed with peculiar details. I always want to see factories and fabric ateliers when visiting foreign countries. I like discovering new cultures and traditions from all around the world. I feel like nowadays we're open to such a vast pool of inspiration that would be such a shame to keep our minds closed.
I want this to be a place that offers garments for every one of you. I know many women are afraid to experiment with colours or are uncertain about mixing patterns, but I aim to create statement pieces that can be easily integrated into any wardrobe. Plus, I'll show you how to style them. Moreover, I believe each of us should have those special items that can save an “inspiration-less” day. I like to empower women to embrace their uniqueness and understand that clothes should emphasize it. There is no point of dressing alike when we’re all different.
Just walk the streets of London and you will feel like you’ve encountered different countries at once. I decided to build KITES AND BITES gathering inspiration from all around the world, merging everything here, in London, this multicultural melting pot. It is one of the best places to experiment, to get inspired from and to build up an idea that can develop into a fashion brand. I am now happy that the diverse vibe of this city speaks about my vision.
Many people ask me what does the name KITES AND BITES stand for. Well, kites are the only things that can rise as high as they can without losing their ground sight, as they always have a string towards Earth. Plus, they’re bright, colourful and have great patterns. As for the bites, they leave marks, just like the confident women that inspire the brands' aesthetics.